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SharePoint Online (Microsoft 365) admins can manage user profiles via certain settings and features available in SharePoint Admin Center.

Let us learn in how we can manage the user profiles in SharePoint Online.

How to Manage User Profiles in SharePoint Online?

In Microsoft 365, there are certain SharePoint user profile settings which can be customized or set as per the administrator choice. A SharePoint Administrator can

  • Create, edit or delete property
  • Manage audiences

Creating/Editing Property in SharePoint User Profile

To create or add a user profile’s property in SharePoint Online (Microsoft 365), execute these steps in the given order.

  1. Login to with your administrator credentials.
  2. Move to Admin>>Admin Centers>>SharePoint.
  3. On the left panel, select User profiles option and click on Open under it.
  4. Now, from the right panel, click on Manage user properties option under People section.
    Manage user properties
  5. To create a fresh user profile property, click on New Property option.
  6. Now, provide the entries to this new property.
    provide the entries to this new property

    • Name – any name
    • Display Name – which you want to be displayed to the users
    • Type – select data type from the list
    • Default User Profile Subtype – Make sure it is selected
    • Description – Provide desired information about this property which would be visible to the users
    • Policy Settings – Choose the desired policy and privacy settings for this property
    • Display Settings – Add desired settings letting this property display as per your choice to the users
    • After providing all the details, just click on OK and the new user profile property is created now.

Note: You can anytime edit the user profile property or directly delete the property by selecting the desired property under Property Name (going to Manage User Profiles option as above) and clicking on Edit or Delete option as per your requirement.

Managing Audiences in SharePoint User Profile

Here is the process to manage audience for your user profiles.

  1. Go to your SharePoint Admin Center.
  2. Click on More Features option and under User profiles, click on Open.
  3. From People section, click on Manage Audiences link.
    Manage Audiences
  4. Click on Create New Audience and add details like Name, Description, Owner, Include users category. Click on OK.
    Create New Audience
  5. Next, you can also create a new Audience Rule in which you can create a rule based on User or Property; select an operator for this rule and Value. Finally click on OK.
    create a new Audience Rule
  6. Note: Audiences and rules can be edited or deleted anytime with the Edit and Delete options respectively.

    You can view audience after it is compiled only (done weekly).

You can view all information related to Audiences on the User Profile page. Audiences allows customizing page content for specific users on the basis of their availability in a distribution list/security group.

Managing User Profiles in SharePoint is an easy task for users via SharePoint Admin Center interface as explained above.

SharePoint is a complete data management and sharing platform. It is secure and owns many advanced features. So, many organizations are now adopting SharePoint attracted to its reliability and security features. Those organizations are welcome to try a quick, efficient and popular SharePoint migrator tool known as Kernel Migrator for SharePoint. It supports migrations to SharePoint On-premises as well as SharePoint Online in a very few steps. There are more advanced migration options offered by this SharePoint Migration tool including Google Drive and OneDrive migrations. Visit the tool website to get idea of all the functions and features of this software. You can also download the free version and try this tool yourself.


Management of user profiles in SharePoint can be performed through its admin center. The actions that can be performed are editing/creating property, audience management, etc. If you are interested in adopting SharePoint in your organization, you can migrate data from your existing platform to SharePoint using SharePoint Migrator.

Kernel Migration for SharePoint
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