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Summary: SharePoint Online administrators in Microsoft 365 can efficiently manage user profiles using the SharePoint Admin Center. This includes creating, editing, or deleting properties and managing audiences. Creating user profile properties involves specifying details like name, display name, data type, and privacy settings. Audiences can be created to customize content for specific users based on distribution lists or security groups. These tasks are easily accomplished through the SharePoint Admin Center interface.

SharePoint Online (Microsoft 365) admins can manage user profiles via certain settings and features available in SharePoint Admin Center.

Let us learn in how we can manage the user profiles in SharePoint Online.

How to Manage User Profiles in SharePoint Online?

In Microsoft 365, there are certain SharePoint user profile settings which can be customized or set as per the administrator choice. A SharePoint Administrator can

  • Create, edit or delete property
  • Manage audiences
Creating/Editing Property in SharePoint User Profile

To create or add a user profile’s property in SharePoint Online (Microsoft 365), execute these steps in the given order.

  1. Login to with your administrator credentials.
  2. Move to Admin>>Admin Centers>>SharePoint.
  3. On the left panel, select User profiles option and click on Open under it.
  4. Now, from the right panel, click on Manage user properties option under People section.
    Manage user properties
  5. To create a fresh user profile property, click on New Property option.
  6. Now, provide the entries to this new property.
    provide the entries to this new property

    • Name – any name
    • Display Name – which you want to be displayed to the users
    • Type – select data type from the list
    • Default User Profile Subtype – Make sure it is selected
    • Description – Provide desired information about this property which would be visible to the users
    • Policy Settings – Choose the desired policy and privacy settings for this property
    • Display Settings – Add desired settings letting this property display as per your choice to the users
    • After providing all the details, just click on OK and the new user profile property is created now.

Note: You have the flexibility to make changes to the user profile property at any time, or alternatively, remove the property altogether. To achieve this, simply navigate to the Property Name within the Manage User Profiles section mentioned earlier, and then choose either the Edit or Delete option based on your specific needs.

Managing Audiences in SharePoint User Profile

Here is the process to manage audience for your user profiles.

  1. Go to your SharePoint Admin Center.
  2. Click on More Features option and under User profiles, click on Open.
  3. From People section, click on Manage Audiences link.
    Manage Audiences
  4. Click on Create New Audience and add details like Name, Description, Owner, Include users category. Click on OK.
    Create New Audience
  5. Next, you can also create a new Audience Rule in which you can create a rule based on User or Property; select an operator for this rule and Value. Finally click on OK.
    create a new Audience Rule
  6. Note: Audiences and rules can be edited or deleted anytime with the Edit and Delete options respectively.

    You can view audience after it is compiled only (done weekly).

You can view all information related to Audiences on the User Profile page. Audiences allows customizing page content for specific users on the basis of their availability in a distribution list/security group.

Managing User Profiles in SharePoint is an easy task for users via SharePoint Admin Center interface as explained above.

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The administration of user profiles within SharePoint is facilitated via its administrative center, offering various functions such as property editing/creation and audience management. If your organization is considering the adoption of SharePoint, you have the option to seamlessly transfer data from your current platform to SharePoint using the SharePoint Migrator tool.

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